Popeyes

As Popeyes expanded globally and reconnected with fans at home the brand sought to “grow up.” Balancing bold, clean graphics with energetic illustration and a new mouthwatering photographic style, Popeyes was able to reinvigorate its brand while staying true to its New Orleans roots.

Work created at Jones Knowles Ritchie
Creative Directors: Tosh Hall & JB Hartford
Design Director: Matthew Egan
Designers: JP Elliott, Billie Heitzman
Photographer: Alex Lau
Illustrator: JP Elliott